FT ComMetrics Blog Index 2009

Just a few years ago, companies had hardly considered blogs as a viable option for corporate communication. Today, they are getting ever more attention. Some of it has been applied in the last six months.

This is the latest version of the FT ComMetrics Blog Index - FTCBI - we update it regularly. If you wish to have a look at the FTCBI that was published in the Financial Times please visit:

FT ComMetrics Blog Index - 2009-05-14


 
Rank Company RSS
1 Alcoa 0 0
1 Cisco 0 0
1 Accenture 0 0
1 Chevron 0 0
1 Sony 0 0
1 BASF SE 0 0
1 Volvo AB 0 0
1 BBVA banco bilbao Vizcaya argentaria s.a. 0 0
1 Siemens 0 0
1 Motorola 0 0
1 Coca-Cola 0 0
1 Nike 0 0
1 BT 0 0
1 UPS 0 0
1 Fedex 0 0
1 McDonald's 0 0
1 Novo Nordisk 0 2
1 Johnson Controls 0 2
1 Unilever 0 2
1 Sygenta Inc. 0 3
1 Royal/Dutch Shell 0 3
1 Kraft Foods 0 3
1 Samsung 0 3
1 Nissan 0 3
1 ABB 0 3
1 Oracle 0 3
1 British Gas owner Centrica 0 3
1 Dell Inc. 0 3
1 ING 0 3
1 Renault 0 3
1 CEO - former - Thomson Reuters - Tom Glocer 0 4
1 Yoplait - General Mills 0 4
1 Telstra 0 4
1 Telia Sonera 0 4
1 Telefonaktiebolaget L.M. Ericsson 0 4
1 SAP 0 4
1 Emerson Electric 0 4
1 Nestlé 0 4
1 Bank of America 0 4
1 Centrica 0 4
1 News Corporation 0 4
1 IBM Company 0 4
1 Petro Canada - Suncor Energy Inc. 0 5
1 GlaxoSmithKline 0 5
1 Deutsche Telekom 0 5
1 BNP Paribas 0 5
1 Deutsche Bank 0 5
1 Arcelor Mittal 0 5
1 EMC 0 5
1 InBev 0 5
1 Wal-Mart 0 5
1 Henkel AG & Co KGaA 0 5
1 Swisscom AG 0 5
1 Procter & Gamble 0 5
1 eBay 0 5
1 GM 0 5
1 Hewlett Packard 0 5
1 Daimler 0 5
1 Royal Bank of Canada 0 5
1 Time-Warner 0 5
1 Wells Fargo 0 6
1 CEO - Randy Tinseth - Boeing 0 6
1 E.ON 0 6
1 Orange -news 0 6
1 Viacom 0 6
1 Toyota 0 6
1 Intel 0 6
1 General Electric - GE 0 6
1 Aviva 0 6
1 Telenor Group 0 6
1 Verizon Communications 0 6
1 Nokia 0 6
1 Amazon 0 6
1 American Express 0 6
1 Microsoft Corporation 0 6
1 Berkshire Hathaway 0 6
1 Mapquest - AOL 0 7
1 Adobe 0 7
1 Yahoo! 0 7
1 Thomson Reuters 0 7
1 Google Inc 0 8

© ComMetrics - CyTRAP Labs GmbH 2009-05-13.

What will happen during the current economic downturn? Tough recessionary times would suggest that more emphasis should be placed on this effective communications medium. We'll keep you posted.

P.S. - Some would say that there are no good indicators other than a site's own unique visitor numbers and bounce rate. However,  these measures are increasingly inaccurate when attempting to determine the value derived from non revenue-generating activities like blogging. Of course, the indicators and composite indices we provide above may not give you the whole truth and nothing but the truth either.

Thus, data do help demonstrate a trend and while the difference between 90 versus 120 backlinks may be real, it is not necessarily something to worry about. Still, if your backlinks dropped or your competitors' backlinks improved significantly within the last six months, then getting your social media budget approved probably just got more difficult. Unless you can show how this will help to move your blog up in the rankings.